Kaspersky store that only accepts personal data as currency

Kaspersky Lab has setup an unusual pop-up shop in London, called  The Data Dollar Store. Tech companies try to track your every move. Your Google searches. The videos you watch on YouTube. They’re all monitored by algorithms that want to serve you highly targeted ads. We don’t realise it, but the breadcrumb trail we leave online has value. Real, monetary value. To emphasise that point, cybersecurity firm Kaspersky Lab is running a pop-up shop in London called The Data Dollar Store this week. Inside, you’ll find exclusive t-shirts, mugs and screen prints by…

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